A few things - work and otherwise. No live demos; this is a notebook, not a portfolio.
Navigator Global is a platform for the alternative investments industry.
I lead product - strategy through delivery. The current focus is modernisation: replacing years of inherited complexity with a coherent foundation teams can build on, and bringing a deliberately risk-averse industry along with the change. Less feature-chasing, more making the base worth building on.
Navigator Global · 2024–present
An all-in-one platform that gave UK small businesses everything they needed to create, publish, and track ad campaigns across Google, Facebook, and Instagram - without an agency. Built on feedback from 1,500+ businesses, it brought multichannel advertising into a single dashboard with AI-driven recommendations on keywords, copy, and budget. Led a team of 20+ to take it from concept to launch.
Dentsu's intelligence and performance excellence suite - the most widely used internal tool in the business. Helps performance marketers run cleaner, better campaigns: automated account hygiene, activation QA, and direct integrations with Google, Meta, and other major ad platforms via their APIs. Built in the UK, scaled globally.
A tool that made Twitter ads as fast and reactive as the platform itself. Trending topic ads live across display, search, and social in under 15 minutes - covering 1,200 topics a day with minimal human intervention. Built a custom bidding algorithm (Hummingbird) that allocated spend based on historical trend performance. Used IBM Watson to categorise trends in real time. Drove a 33% increase in conversion rate and 51% reduction in cost per conversion.
A Premier League Last Man Standing game built for a group of friends. Each gameweek, every player picks one team - but each team can only be used twice across the season. Miss your pick and you inherit Burnley's result.
Pick carefully. Every pick counts. Winner or waiter - time will tell.
Currently invite-only · Public version in the works
A curated guide to the restaurants I actually rate - filterable by cuisine, area, and price, with a natural language search that finds the right place for the mood. Built for friends. Probably useful to strangers too.